Shenandoah Bicycle Company and the UREC of JMU are excited to announce a partnership to offer bicycle repair and cycling educational opportunities to the JMU student population!


Cycle Central is SBC's satellite shop located in JMU’s UREC Adventure Center. Cycle Central can be accessed through UREC's main entrance and then continuing left into the Adventure Center. To bring a bike into Cycle Central, please enter through the Adventure Center Pick-Up and Drop-Off entrance near the UREC Loading Dock (at the end of Driver Drive, on the ISAT side of UREC). Bikes are not permitted through the front main entrance of UREC. Coming soon: after-hours drop off through the UREC Adventure Center staff.


Pickup and Delivery

Can't make it up to UREC during a busy week? Give us a call and we'll be happy to arrange pickup and delivery of your bicycle from any spot on campus. We'll pick up your bike and provide a free check-over along with a non-binding estimate for any recommended repairs. This service will generally be available in the morning and early afternoon. 


Hours & Contact

Cycle Central is open from 2-7 Monday through Thursday and 11-5 on Friday. For any questions, call Cycle Central at (540) 568-8729 or email us at


Repair Services

Just like our downtown location, we offer full-service bike repair. We can perform everything from basic flat tire repairs to complete tune-ups and overhauls. 24-hour turnaround is available, with some repairs able to be completed on-the-spot. The service rate depends on what work is necessary, and is prorated per each service item completed. Labor generally runs $50/hr and time estimates can be offered at drop off. Shenandoah Bicycle Company accepts Visa, Mastercard, and Discover. Below are costs of some basic services:

  • Tire air pressure check/inflation: Free

  • Flat repair: $8 plus parts

  • Brake adjustment: $10

  • Gear adjustment: $10-$20


Fit Services and Education

Not comfortable on your bike? Stop by Cycle Central and we will help get you fitted and comfortable on your bike, performing everything from minor seat and handlebar adjustments to a detailed personal fitting on your ride. Ask us about riding on- and off-campus, and how to best interact with vehicles and other riders on the roadway. We also can give you information on the local cycling community and local group rides. 


Cycle Central will offer a comprehensive selection of products for your bicycle needs. From locks and lights to helmets and casual wear, we have you covered.